http://ryanfait.com/articles/2006/08/12/color-theory/

For a long time, now, there has been a problem that fledgling designers have run into on a constant basis. This problem seems insignificant to most, but in actuality it is quite possibly the most important factor in a design or piece of artwork. Yes, you guessed it…I’m talking about the issue of COLOR.

Color can be a touchy subject. Sometimes artists use colors that evoke certain emotions. Other times artists use colors simply because they like the way they look. While any design instructor will tell you that the latter reason is completely wrong, I tend to disagree. In my personal opinion, color always has meaning. This meaning can be, as I mentioned, an emotional one or it can be a personal preference on the part of the artist himself, but it ALWAYS has purpose behind it.

   

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